About the Author
Laura Ries
Bestselling author & Chairwoman, RIES
Laura Ries is a world-famous brand marketing expert, positioning strategist, and bestselling author. As chairwoman of global consulting firm RIES, she continues the legacy of her late father Al Ries, the positioning pioneer and co-author of Positioning: The Battle for Your Mind – one of the world’s best-selling marketing books of all time. Laura has led RIES for more than 30 years, traveling to over 60+ countries to consult with clients and speak on positioning. She is author of The Strategic Enemy and Visual Hammer, and co-author (with Al Ries) of The 22 Immutable Laws of Branding and The Fall of Advertising & The Rise of PR.
Interview By
Vaishali Jain
Sarder TV Anchor & Former Bloomberg TV Journalist
Vaishali has been working in the media industry & Journalism for more than 14 years. She had her own CEO talk show on Bloomberg TV India called Biz Lounge, a show that she anchored and produced. Biz Lounge explored the business aspects of each company, as well as the company's leadership, corporate culture, as well as each leader's personal side including how he/she spent their free time.
Prior to that, she worked as a Management Consultant in the finance industry in New York City. She has a Bachelor’s degree in Management with a concentration in Finance and her Master’s degree in Organizational Psychology.
