About the Author
Lucas Conley
Author of Legacy in the Making
Lucas Conley is the executive editor at The Legacy Lab, the author of Obsessive Branding Disorder (one of Strategy + Business’s best books of 2008), and the coauthor of The Method Method (listed as a “top ten” marketing book in 2011 by Advertising Age). A former researcher for The Atlantic and staff writer for Fast Company, he has written for The Boston Globe, ESPN: The Magazine, SPIN, and The Wall Street Journal Magazine. A journalist with an eye for stories that change how we see the world, Conley has appeared on The Colbert Report, ABC World News, CNN’s BookTV, NPR, and at South by Southwest.
Interview By
Vanessa Tyler
Sarder TV Anchor & Emmy Award-Winning Journalist
Vanessa is an Emmy award winner and 6 time Emmy nominated reporter/anchor with more than two decades of broadcast journalism experience.
After graduating from Syracuse University, she started her career in one of the toughest news markets in the country at WTTG-TV in Washington, D.C. Along the way, she reported in Rochester, New York and Charlotte, North Carolina. In Dayton, Ohio, Vanessa was ‘the most watched’ solo weekend anchor for the CBS affiliate.
She was also an Adjunct Professor at Essex County College passing on the knowledge of the news industry to those interested in pursuing a career in broadcast journalism.
