About the Author
Michael Cusumano
Author & Professor, MIT
Michael A. Cusumano is the Sloan Management Review Distinguished Professor of Management at the MIT’s Sloan School of Management. He specializes in strategy, product development, and entrepreneurship in the computer software industry, as well as automobiles and consumer electronics. He has consulted for more than 90 companies and organizations around the world, and was named one of the most influential people in technology and IT by Silicon.com in 2009. Professor Cusumano has published 13 books and more than 80 articles. His recent books include Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs (2015, with David Yoffie).
Interview By
Jennifer Crumpton
Sarder TV Anchor, Author & Media Professional
Jennifer is the author of "Femmevangelical: The Modern Girl's Guide to the Good News", and is a media commentator, blogger and reporter. Jennifer spent over a decade as an advertising executive for Fortune 500 companies and led multi-media direct and brand initiatives for acquisition, retention, and loyalty campaigns in the telecommunications, banking, and media/entertainment industries.
She currently is a media commentator to MSNBC/Shift, FOX and Friends, FOX News, The Kelly File, The Real Story with Gretchen Carlson, CNN Headline News, NewsMax, The Daily Wrap, MidPoint with Ed Berliner, One America News Network, Arise America, and numerous Sirius XM shows. And is also columnist for Huffington Post and Patheos, and a contributor for Variety, The Hill, and others.
