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What criteria did a company like Snapchat use to be successful?

Stephen Wunker (Author & Managing Director, New Markets Advisors)


Stephen Wunker provides his thoughts on why the company Snapchat, with what many people consider an inferior app compared to Facebook, and Instagram, was successful with consumers. He explains how the developers of Snapchat were able to understand what consumers were looking for in terms of being able to share videos and photos quickly and easily on a temporary basis.

Stephen Wunker

Author & Managing Director, New Markets Advisors Stephen Wunker is a specialist in new markets, he combines world-class strategy consulting and entrepreneurial skills. Wunker is the author of Capturing New Markets: How Smart Companies Create Opportunities Others Don't, named one of the five Best Business Books of 2011, as well as co-author of Jobs to be Done: A Roadmap for Customer Centered Innovation (Amacom, 2016). Stephen has a long track record of creating successful ventures for his own companies and on behalf of clients.

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About the Author

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Stephen Wunker

Author & Managing Director, New Markets Advisors

Stephen Wunker is a specialist in new markets, he combines world-class strategy consulting and entrepreneurial skills. Wunker is the author of Capturing New Markets: How Smart Companies Create Opportunities Others Don't, named one of the five Best Business Books of 2011, as well as co-author of Jobs to be Done: A Roadmap for Customer Centered Innovation (Amacom, 2016). Stephen has a long track record of creating successful ventures for his own companies and on behalf of clients.

Interview By

Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

Tracey is a Telly Award winning producer and reporter and has spent over a decade at Cablevision. She also has had stints at Time Warner’s NY1 News, and recently a financial news anchor with Market News Video.

Tracey is the recipient of several industry awards including, a Cable Ace Nominee, and is a three time Telly Award winning producer/reporter.

In addition, she writes for Examiner.com, an online news and entertainment site with a focus on fashion and fundraising, and also creates content for Wochit, an award-winning video creation platform.

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