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How did you come to create the Resonance platform?

Joseph Ferrara  (CEO at Resonance Companies & Professor, NYU Stern School of Business )


Joseph Ferrara talks about how the idea for the Resonance platform came into being. He discusses how after selling his private label company he became an angel investor in the fashion industry and realized there was a need for a platform that would help designers sell directly to consumers. He shares his feelings about what he saw happening to independent fashion designers and when he realized that the right kind of platform could support them and grow their business.

Joseph Ferrara

CEO at Resonance Companies & Professor, NYU Stern School of Business Joseph Ferrara is an experienced Chief Executive Officer with a demonstrated history of working in the apparel and fashion industry. Strong business development professional skilled in Entrepreneurship, Venture Capital, Strategic Partnerships, Public Speaking, and Management. He is the CEO and Co-founder of Resonance Companies and also an Adjunct Professor at NYU Stern School of Business since 2011.

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About the Author

james

Joseph Ferrara

CEO at Resonance Companies & Professor, NYU Stern School of Business
Joseph Ferrara is an experienced Chief Executive Officer with a demonstrated history of working in the apparel and fashion industry. Strong business development professional skilled in Entrepreneurship, Venture Capital, Strategic Partnerships, Public Speaking, and Management. He is the CEO and Co-founder of Resonance Companies and also an Adjunct Professor at NYU Stern School of Business since 2011.

Interview By

Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

Tracey is a Telly Award winning producer and reporter and has spent over a decade at Cablevision. She also has had stints at Time Warner’s NY1 News, and recently a financial news anchor with Market News Video.

Tracey is the recipient of several industry awards including, a Cable Ace Nominee, and is a three time Telly Award winning producer/reporter.

In addition, she writes for Examiner.com, an online news and entertainment site with a focus on fashion and fundraising, and also creates content for Wochit, an award-winning video creation platform.

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