How to Manage Organizational Knowledge Effectively?

David Hershfield (Former SVP of Online Technology, Redcats)


David and Russell talk about the importance of knowledge management to a company. David talks about how it has to be done correctly and it has to be managed. He says, “If you don’t and you just start storing stuff you will have a big mess”.

David Hershfield

Former SVP of Online Technology, Redcats David Hershfield is a Global Business Executive with demonstrated ability to engage stakeholders across the value-chain in building customer-centric cultures that lead to improved performance, retention, cost reduction, and higher profit. Proven success in creating technology-based products and solutions that facilitate sustainable growth, propel multi-milllion dollar revenues and generate additional traction in international markets. David has held leader positions in many companies, including Redcats, Auctionata and PayPal. Currently is Managing Partner of Hershfield Consulting, an IT consulting firm with a network of 100+ global professionals, who can boost revenue and profit.

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About the Author

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David Hershfield

Former SVP of Online Technology, Redcats

David Hershfield is a Global Business Executive with demonstrated ability to engage stakeholders across the value-chain in building customer-centric cultures that lead to improved performance, retention, cost reduction, and higher profit. Proven success in creating technology-based products and solutions that facilitate sustainable growth, propel multi-milllion dollar revenues and generate additional traction in international markets. David has held leader positions in many companies, including Redcats, Auctionata and PayPal. Currently is Managing Partner of Hershfield Consulting, an IT consulting firm with a network of 100+ global professionals, who can boost revenue and profit.

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