What are the challenges of marketing learning?

Jeremy Goldman  (Author & CEO, Firebrand Group)

Jeremy Goldman explains how marketing can be used to get employees excited about learning. He talks about how from his viewpoint, companies that are winning today are those that are investing in learning for their employees and constantly reinventing themselves in the marketplace. Goldman points out that executives need to understand how beneficial it is for a company to focus on learning and providing employees with the skills they need to do their jobs now and in the future.