»  Home  »  All Categories  »  Marketing & Sales  »  How do you Measure Branding ROI?

How do you Measure Branding ROI?

Karen Kang (Author & CEO, BrandingPays LLC)


It is possible to systematically measure the return on investment in branding according to Karen Kang. The most obvious way to see ROI is whether the branding has resulted in a new job or a promotion for an individual or in higher sales for a product. She also discusses how there are applications that can measure what people are saying about you in social media, and for a company, in the marketplace and in investment reports.

Karen Kang

Author & CEO, BrandingPays LLC Karen Kang is the author of BrandingPays and a recognized brand strategist. She the CEO and founder of BrandingPays LLC, a corporate and personal branding company. She was a principal and partner with Regis McKenna Inc., the legendary marketing firm that created and launched the Apple brand. She’s consulted to more than 150 organizations in the U.S., Europe and Asia from Fortune 100 companies to non-profits and startups. Her broad experience has included such diverse clients as Ariba, AT&T, Genentech, HP, iCharts, Lavante, Synopsys, Maxtor, NCR, Park Systems, UC Davis Health System and VoyagePrive.

VideoPlayPink
Why is it Important to Build a Learning Organization?
IconPrene Previous Video
VideoPlayPink
What are the Common Mistakes Companies make in Branding?
IconNepre Next Video

About the Author

james

Karen Kang

Author & CEO, BrandingPays LLC

Karen Kang is the author of BrandingPays and a recognized brand strategist. She the CEO and founder of BrandingPays LLC, a corporate and personal branding company. She was a principal and partner with Regis McKenna Inc., the legendary marketing firm that created and launched the Apple brand. She’s consulted to more than 150 organizations in the U.S., Europe and Asia from Fortune 100 companies to non-profits and startups. Her broad experience has included such diverse clients as Ariba, AT&T, Genentech, HP, iCharts, Lavante, Synopsys, Maxtor, NCR, Park Systems, UC Davis Health System and VoyagePrive.

Recent Interviews

See All
fc-image
VideoPlay

Full Interview – James Turk

James Turk (CEO of The Turk Group, a boutique learning and…

Watch Now linkarrow
fc-image
VideoPlay

Full Interview – Matt Dixon

Matt Dixon (Founding Partner of DCM Insights & Wall Street Journal…

Watch Now linkarrow
fc-image
VideoPlay

Introduction – Ray Rothrock

Ray Rothrock  (Author & CEO, RedSeal Inc.) Ray RothrockAuthor &…

Watch Now linkarrow
fc-image
VideoPlay

Learning is… Essential

Ray Rothrock  (Author & CEO, RedSeal Inc.) Ray RothrockAuthor &…

Watch Now linkarrow

Related Posts

fc-image
VideoPlay

Full Interview – Matt Dixon

Matt Dixon (Founding Partner of DCM Insights & Wall Street Journal…

Watch Now linkarrow
fc-image
VideoPlay

Introduction – Ray Rothrock

Ray Rothrock  (Author & CEO, RedSeal Inc.) Ray RothrockAuthor &…

Watch Now linkarrow
fc-image
VideoPlay

Learning is… Essential

Ray Rothrock  (Author & CEO, RedSeal Inc.) Ray RothrockAuthor &…

Watch Now linkarrow
fc-image
VideoPlay

How vulnerable are businesses today from cyber attacks?

Ray Rothrock  (Author & CEO, RedSeal Inc.) Ray Rothrock discusses…

Watch Now linkarrow

NYSCI Talks

New York Hall of Science’s 5th annual Spring for STEM. The event entitled Gene Editing and the Future of Disease: The CRISPR Revolution featured a panel of experts in bioengineering and genetics who discuss the policy and ethical implications of this new technology. Watch more videos and full episode of this event here

Sarder TV ‘Street Beat’

Sarder TV ‘Street Beat’ hit the road to cover New York Fashion Week. Join host, Tracey Fitzpatrick backstage and on the runways with reports and insights from designers, business owners, models and more.
Watch more videos and full episode of this event here