How is search, mobile & social technology disrupting the consumer – brand relationship?

Jeff Rosenblum (Author & Co-President of Questus)


Jeff Rosenblum describes what he calls the exponential curve that every brand sits on with the potential for huge growth or decline based on consumer’s perception of the brand. He provides examples to explain this concept that is based on consumer’s 24/7 access to information and the ability to communicate their brand likes and dislikes to a huge audience instantaneously.

Jeff Rosenblum

Author & Co-President, Questus Jeff Rosenblum is an a documentary filmmaker, industry disruptor, and Founding Partner of Questus, a digital marketing agency that has worked with some of the world’s most influential brands including American Express, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll’s, General Mills, Ford, ESPN, Suzuki Motorcycles, The NFL, Universal Orlando, Verizon and more. Jeff wrote and directed The Naked Brand, a groundbreaking documentary about the advertising revolution, and has garnered some of marketing’s most prestigious awards. He is also the author of Friction: Passion Brands in the Age of Disruption.

VideoPlayPink
Is it important to quantify risk?
IconPrene Previous Video
VideoPlayPink
How can both the new & old methods of advertising be used effectively?
IconNepre Next Video

About the Author

james

Jeff Rosenblum

Author & Co-President, Questus

Jeff Rosenblum is an a documentary filmmaker, industry disruptor, and Founding Partner of Questus, a digital marketing agency that has worked with some of the world’s most influential brands including American Express, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll’s, General Mills, Ford, ESPN, Suzuki Motorcycles, The NFL, Universal Orlando, Verizon and more. Jeff wrote and directed The Naked Brand, a groundbreaking documentary about the advertising revolution, and has garnered some of marketing’s most prestigious awards. He is also the author of Friction: Passion Brands in the Age of Disruption.

Interview By

Vaishali Jain

Vaishali Jain

Sarder TV Anchor & Former Bloomberg TV Journalist

Vaishali has been working in the media industry & Journalism for more than 14 years. She had her own CEO talk show on Bloomberg TV India called Biz Lounge, a show that she anchored and produced. Biz Lounge explored the business aspects of each company, as well as the company's leadership, corporate culture, as well as each leader's personal side including how he/she spent their free time.

Prior to that, she worked as a Management Consultant in the finance industry in New York City. She has a Bachelor’s degree in Management with a concentration in Finance and her Master’s degree in Organizational Psychology.

Recent Interviews

See All

Full Interview – James Turk

James Turk (CEO of The Turk Group, a boutique learning and…

Watch Now linkarrow

Full Interview – Matt Dixon

Matt Dixon (Founding Partner of DCM Insights & Wall Street Journal…

Watch Now linkarrow

Introduction – Ray Rothrock

Ray Rothrock  (Author & CEO, RedSeal Inc.) Ray RothrockAuthor &…

Watch Now linkarrow

Learning is… Essential

Ray Rothrock  (Author & CEO, RedSeal Inc.) Ray RothrockAuthor &…

Watch Now linkarrow

NYSCI Talks

New York Hall of Science’s 5th annual Spring for STEM. The event entitled Gene Editing and the Future of Disease: The CRISPR Revolution featured a panel of experts in bioengineering and genetics who discuss the policy and ethical implications of this new technology. Watch more videos and full episode of this event here

Sarder TV ‘Street Beat’

Sarder TV ‘Street Beat’ hit the road to cover New York Fashion Week. Join host, Tracey Fitzpatrick backstage and on the runways with reports and insights from designers, business owners, models and more.
Watch more videos and full episode of this event here