Secret to retailing is customer service

Ira Neimark (Author & Former CEO, Bergdorf Goodman)


Ira Neimark, the legendary retail giant, and former CEO of Bergdorf Goodman, provides a presentation on the importance of customer service in retailing.

Ira Neimark

Author & Former CEO, Bergdorf Goodman Ira Neimark is Former CEO of Bergdorf Goodman, Board Member of Hermes of Paris and Director Emeritus of Fashion Institute Foundation. In what could almost be a Hollywood fantasy, Ira Neimark worked his way up from being assistant to the doorman at Bonwit Teller to being CEO at Bergdorf Goodman. Mr. Neimark is also the author of “The Rise of Fashion and Lessons Learned at Bergdorf Goodman,” a valuable resource for any one who aspires to succeed in the business of luxury fashion.

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About the Author

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Ira Neimark

Author & Former CEO, Bergdorf Goodman

Ira Neimark is Former CEO of Bergdorf Goodman, Board Member of Hermes of Paris and Director Emeritus of Fashion Institute Foundation. In what could almost be a Hollywood fantasy, Ira Neimark worked his way up from being assistant to the doorman at Bonwit Teller to being CEO at Bergdorf Goodman. Mr. Neimark is also the author of “The Rise of Fashion and Lessons Learned at Bergdorf Goodman,” a valuable resource for any one who aspires to succeed in the business of luxury fashion.

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