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Should brand messages be changed frequently?

Joseph Ferrara  (CEO at Resonance Companies & Professor, NYU Stern School of Business )


Joseph Ferrara provides his philosophy around brand messaging. According to Ferrara, creators need to be on social media continuously saying something new and interesting while still staying true to their brand promise.

Joseph Ferrara

CEO at Resonance Companies & Professor, NYU Stern School of Business Joseph Ferrara is an experienced Chief Executive Officer with a demonstrated history of working in the apparel and fashion industry. Strong business development professional skilled in Entrepreneurship, Venture Capital, Strategic Partnerships, Public Speaking, and Management. He is the CEO and Co-founder of Resonance Companies and also an Adjunct Professor at NYU Stern School of Business since 2011.

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About the Author

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Joseph Ferrara

CEO at Resonance Companies & Professor, NYU Stern School of Business
Joseph Ferrara is an experienced Chief Executive Officer with a demonstrated history of working in the apparel and fashion industry. Strong business development professional skilled in Entrepreneurship, Venture Capital, Strategic Partnerships, Public Speaking, and Management. He is the CEO and Co-founder of Resonance Companies and also an Adjunct Professor at NYU Stern School of Business since 2011.

Interview By

Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

Tracey is a Telly Award winning producer and reporter and has spent over a decade at Cablevision. She also has had stints at Time Warner’s NY1 News, and recently a financial news anchor with Market News Video.

Tracey is the recipient of several industry awards including, a Cable Ace Nominee, and is a three time Telly Award winning producer/reporter.

In addition, she writes for Examiner.com, an online news and entertainment site with a focus on fashion and fundraising, and also creates content for Wochit, an award-winning video creation platform.

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