How Did Social Media Change Marketing?

Russell Stevens (Social Marketing Expert and Partner, Saddle River Group)

Russell discusses how social media has democratized the marketing process. He talks about how other than the development of electronic communications, nothing else has changed marketing the way social media has.

Russell Stevens

Social Marketing Expert | Partner, Saddle River Group | Former Partner, SS+K Russell Stevens is currently a Partner at the Saddle River Group in Boston, a boutique investment and consulting firm focused on corporate strategic planning, business development, capital growth and investment, and executive advisory services. Prior to joining Saddle River Group, Russell was a Partner at SS+K, a privately held marketing and advertising agency. During his tenure, SS+K developed the Livestrong advertising campaign and played a significant role in shaping the advertising strategy for Barack Obama’s 2008 presidential campaign. Russell holds a Bachelor of Science in Government from Dartmouth College and a Master’s degree in Press, Politics, and Public Policy from Harvard University’s John F. Kennedy School of Government.

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About the Author

Russell Stevens

Russell Stevens

Social Marketing Expert | Partner, Saddle River Group | Former Partner, SS+K

Russell Stevens is currently a Partner at the Saddle River Group in Boston, a boutique investment and consulting firm focused on corporate strategic planning, business development, capital growth and investment, and executive advisory services.

Prior to joining Saddle River Group, Russell was a Partner at SS+K, a privately held marketing and advertising agency. During his tenure, SS+K developed the Livestrong advertising campaign and played a significant role in shaping the advertising strategy for Barack Obama’s 2008 presidential campaign.

Russell holds a Bachelor of Science in Government from Dartmouth College and a Master’s degree in Press, Politics, and Public Policy from Harvard University’s John F. Kennedy School of Government.

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