Relationship Selling

Introduction – Jim Cathcart

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What are the ten steps to get clients to give you referrals?

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How do we identify the right market?

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How can we build professional equity?

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What is professional equity?

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What is the purpose of business?

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What is the best way to assess your selling ability?

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What’s the difference between traditional selling and relationship selling?

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What made you write your book, the eight competencies of relationship selling?

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Learning is… Growth

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