The Wharton School

What do you want readers to learn from Connected Strategy?

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What are the goals of a connected customer strategy?

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How do platforms differ by types of connectivity?

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What are the benefits of a connected customer strategy?

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Can you explain the four elements of a connected strategy?

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How is Disney using a connected strategy successfully?

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What do organizations need to learn about the customer relationship?

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Why did you write Connected Strategy?

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What is the Mack Institute for Innovation Management?

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How did you become a professor at the Wharton School of Business?

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