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What does obsessing over customers mean to Amazon?

Steve Anderson (Author & President, The Anderson Network)

Steve Anderson explains what the principle Obsess Over Customers means in practice for Amazon. According to Anderson, Amazon sees the need for a customer to contact them as a failure of their website. He provides personal examples of exemplary Amazon customer service.

Steve Anderson

Author & President, The Anderson Network Steve Anderson has spent his 35+ year career helping the insurance industry understand, integrate, and leverage current and emerging technologies. For the last 20 years, he has crossed the nation speaking at places like SAFECO, AAA, Nationwide, as well as many state insurance associations. He is on the faculty of credentialing organizations teaching thousands of insurance professionals and is a writer/contributor to multiple publications. Steve is the author of The Bezos Letters: 14 Principles to Grow Your Business Like Amazon.

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About the Author

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Steve Anderson

Author & President, The Anderson Network

Steve Anderson has spent his 35+ year career helping the insurance industry understand, integrate, and leverage current and emerging technologies. For the last 20 years, he has crossed the nation speaking at places like SAFECO, AAA, Nationwide, as well as many state insurance associations. He is on the faculty of credentialing organizations teaching thousands of insurance professionals and is a writer/contributor to multiple publications. Steve is the author of The Bezos Letters: 14 Principles to Grow Your Business Like Amazon.

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