Why did you write your book, Unlocking the Customer Value Chain?

Thales Teixeira (Author & Associate Professor, Harvard Business School)

Thales Teixeira discusses his motivation for writing his new book, Unlocking the Customer Value Chain. He talks about his research into digital disruption and how it was affecting large corporations and the creation of new startups. Teixeira shares that he discovered a pattern in how startups were capturing market share from established companies by doing one thing better in fulfilling customer needs as part of the customer value chain. He provides examples of companies that have been successful with this technique.

Has the attention span of consumers changed over time?

Over your eight years of research did the pattern of business behavior you identified change significantly?

About the Author

james

Thales Teixeira

Author & Associate Professor, Harvard Business School

Thales Teixeira is an Associate Professor at Harvard Business School, where he has taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and Ecommerce. He has consulted or advised top executives of over 15 of the Fortune 100 companies and is the author of dozens of articles published in trade press outlets such as The Harvard Business Review, The McKinsey Quarterly, Think with Google, and in academic journals. His new book is titled Unlocking the Customer Value Chain.

Interview By

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

Tracey is a Telly Award winning producer and reporter and has spent over a decade at Cablevision. She also has had stints at Time Warner’s NY1 News, and recently a financial news anchor with Market News Video.

Tracey is the recipient of several industry awards including, a Cable Ace Nominee, and is a three time Telly Award winning producer/reporter.

In addition, she writes for Examiner.com, an online news and entertainment site with a focus on fashion and fundraising, and also creates content for Wochit, an award-winning video creation platform.

Recent Interviews

See All

fc-image

VideoPlay

Full Interview – James Turk

James Turk (CEO of The Turk Group, a boutique learning and…

fc-image

VideoPlay

Full Interview – Matt Dixon

Matt Dixon (Founding Partner of DCM Insights & Wall Street Journal…

fc-image

VideoPlay

Introduction – Ray Rothrock

Ray Rothrock (Author & CEO, RedSeal Inc.) Ray RothrockAuthor &…

fc-image

VideoPlay

Learning is… Essential

Ray Rothrock (Author & CEO, RedSeal Inc.) Ray RothrockAuthor &…

Related Posts

VideoPlay

Full Interview – Matt Dixon

Matt Dixon (Founding Partner of DCM Insights & Wall Street Journal…

VideoPlay

Introduction – Ray Rothrock

Ray Rothrock (Author & CEO, RedSeal Inc.) Ray RothrockAuthor &…

VideoPlay

Learning is… Essential

Ray Rothrock (Author & CEO, RedSeal Inc.) Ray RothrockAuthor &…

VideoPlay

How vulnerable are businesses today from cyber attacks?

Ray Rothrock (Author & CEO, RedSeal Inc.) Ray Rothrock discusses…

NYSCI Talks

New York Hall of Science’s 5th annual Spring for STEM. The event entitled Gene Editing and the Future of Disease: The CRISPR Revolution featured a panel of experts in bioengineering and genetics who discuss the policy and ethical implications of this new technology. Watch more videos and full episode of this event here

Sarder TV ‘Street Beat’

Sarder TV ‘Street Beat’ hit the road to cover New York Fashion Week. Join host, Tracey Fitzpatrick backstage and on the runways with reports and insights from designers, business owners, models and more.
Watch more videos and full episode of this event here