»  Home  »  All Categories  »  Marketing & Sales  »  What are some important components of a good branding strategy?

What are some important components of a good branding strategy?

Burkey Belser (Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company)


Burkey Belser provides his explanation of a strong branding strategy which he states starts with organizational leadership. He also points to the importance of courage, research, creativity in brand strategy and what he considers the most important element of all – staying the course and not abandoning the brand.

Burkey Belser

Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company Burkey Belser is the author of 25 years of Legal Branding, and also president and creative director of Greenfield/Belser. Over the past 40 years, he has led teams that have won hundreds of awards in every major field of graphic design: identity, collateral, web, periodicals. Burkey has been inducted into the Washington Art Directors Club Hall of Fame and is a Hall of Fame member of the Legal Marketing Association. He is LMA’s only recipient of a Lifetime Achievement Award.

VideoPlayPink
What are the building blocks of a strong brand?
IconPrene Previous Video
VideoPlayPink
What makes legal advertising & branding different?
IconNepre Next Video

About the Author

james

Burkey Belser

Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company

Burkey Belser is the author of 25 years of Legal Branding, and also president and creative director of Greenfield/Belser. Over the past 40 years, he has led teams that have won hundreds of awards in every major field of graphic design: identity, collateral, web, periodicals. Burkey has been inducted into the Washington Art Directors Club Hall of Fame and is a Hall of Fame member of the Legal Marketing Association. He is LMA’s only recipient of a Lifetime Achievement Award.

Interview By

Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

Tracey is a Telly Award winning producer and reporter and has spent over a decade at Cablevision. She also has had stints at Time Warner’s NY1 News, and recently a financial news anchor with Market News Video.

Tracey is the recipient of several industry awards including, a Cable Ace Nominee, and is a three time Telly Award winning producer/reporter.

In addition, she writes for Examiner.com, an online news and entertainment site with a focus on fashion and fundraising, and also creates content for Wochit, an award-winning video creation platform.

Recent Interviews

See All
fc-image
VideoPlay

Full Interview – James Turk

James Turk (CEO of The Turk Group, a boutique learning and…

Watch Now linkarrow
fc-image
VideoPlay

Full Interview – Matt Dixon

Matt Dixon (Founding Partner of DCM Insights & Wall Street Journal…

Watch Now linkarrow
fc-image
VideoPlay

Introduction – Ray Rothrock

Ray Rothrock  (Author & CEO, RedSeal Inc.) Ray RothrockAuthor &…

Watch Now linkarrow
fc-image
VideoPlay

Learning is… Essential

Ray Rothrock  (Author & CEO, RedSeal Inc.) Ray RothrockAuthor &…

Watch Now linkarrow

Related Posts

fc-image
VideoPlay

Full Interview – Matt Dixon

Matt Dixon (Founding Partner of DCM Insights & Wall Street Journal…

Watch Now linkarrow
fc-image
VideoPlay

Introduction – Ray Rothrock

Ray Rothrock  (Author & CEO, RedSeal Inc.) Ray RothrockAuthor &…

Watch Now linkarrow
fc-image
VideoPlay

Learning is… Essential

Ray Rothrock  (Author & CEO, RedSeal Inc.) Ray RothrockAuthor &…

Watch Now linkarrow
fc-image
VideoPlay

How vulnerable are businesses today from cyber attacks?

Ray Rothrock  (Author & CEO, RedSeal Inc.) Ray Rothrock discusses…

Watch Now linkarrow

NYSCI Talks

New York Hall of Science’s 5th annual Spring for STEM. The event entitled Gene Editing and the Future of Disease: The CRISPR Revolution featured a panel of experts in bioengineering and genetics who discuss the policy and ethical implications of this new technology. Watch more videos and full episode of this event here

Sarder TV ‘Street Beat’

Sarder TV ‘Street Beat’ hit the road to cover New York Fashion Week. Join host, Tracey Fitzpatrick backstage and on the runways with reports and insights from designers, business owners, models and more.
Watch more videos and full episode of this event here