What do you see as your business strategies for reaching success?

Mark Taffet (Former SVP & Head of Sports, HBO)

Mark Taffet provides an overview of his business strategies for reaching success including to have an overall vision and a bigger plan than what you are working on at any one moment. He talks about how he never looked as the HBO Pay Per View program as a series of individual fights instead seeing it in a larger light as a way to provide entertainment and an escape for consumers.

Mark Head of Sports
Mark Taffet

Former SVP & Head of Sports, HBO Mark Taffet served as Senior Vice President and Head of HBO Pay-Per-View for nearly 25 years. In this role, he was responsible for all aspects of the business, including programming, distribution, sponsorship, marketing, publicity, and operations. Under his leadership, HBO Pay-Per-View became a dominant force in premium sports and live event broadcasting, delivering some of the most successful boxing and special event telecasts in television history. Taffet played a key role in shaping the modern pay-per-view model, building strategic partnerships with athletes, promoters, and global distributors while driving record-breaking revenue and audience engagement. Currently, he is the CEO of Mark Taffet Media, where he provides consulting and business advisory services to organizations across the sports and media industries. He works with leagues, promoters, broadcasters, and brands on media rights strategy, event development, and growth initiatives.

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About the Author

Mark Taffet

Mark Taffet

Former SVP & Head of Sports, HBO

Mark Taffet served as Senior Vice President and Head of HBO Pay-Per-View for nearly 25 years. In this role, he was responsible for all aspects of the business, including programming, distribution, sponsorship, marketing, publicity, and operations. Under his leadership, HBO Pay-Per-View became a dominant force in premium sports and live event broadcasting, delivering some of the most successful boxing and special event telecasts in television history.

Taffet played a key role in shaping the modern pay-per-view model, building strategic partnerships with athletes, promoters, and global distributors while driving record-breaking revenue and audience engagement.

Currently, he is the CEO of Mark Taffet Media, where he provides consulting and business advisory services to organizations across the sports and media industries. He works with leagues, promoters, broadcasters, and brands on media rights strategy, event development, and growth initiatives.

Interview By

Cara Castronuova

Cara Castronuova

Sarder TV Anchor, Television Personality and Fitness Expert

Cara Castronuova is a television personality and fitness expert. She was featured on NBC's "The Biggest Loser" as a weight loss coach and celebrity fitness trainer. Cara is a two time Golden Gloves Boxing Champion, and was ranked #2 in the nation by USA Boxing. She was featured on and in Bravo's "Top Chef Masters", The History Channel, E!, Access Hollywood, The Morning Show, on the front page of USA Today, The New York Daily News, FIOS News1, SHAPE Magazine, Self Magazine, Women's Health Magazine, and various other local, national and international publications. Cara studied Broadcast Journalism at Hofstra University, and works as a Boxing Sportscaster and Color Commentator. She is a regular fitness and health contributor to the website "Prowdr". Cara is the Founder and Executive Media Director of "Knockout Obesity Foundation", a nonprofit organization dedicated to fighting the disease of Childhood Obesity.

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