Why did you write Getting to Like?

Jeremy Goldman  (Author & CEO, Firebrand Group)

Jeremy Goldman, founder, and CEO of the Firebrand Group, has a conversation with Sarder TV correspondent and former cable TV anchor, Kiran Chetry, about the importance of social media and his new book, Getting to Like: How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success. He explains that while most companies have a social media presence, many have not spent the time to develop a well thought out message. According to Goldman, it is critical for organizations to implement a social media platform that is in alignment and helps with publicizing an overall brand mission.

Jeremy Goldman

Author & CEO, Firebrand Group Jeremy Goldman is the founder and CEO of Firebrand Group, which counts Consumer Reports, L'Oréal, and Unilever among its clientele. He is the author of the award-winning 2012 book 'Going Social' and his latest book is 'Getting to Like', which teaches brands large and small how to use social media for business success.

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About the Author

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Jeremy Goldman

Author & CEO, Firebrand Group

Jeremy Goldman is the founder and CEO of Firebrand Group, which counts Consumer Reports, L'Oréal, and Unilever among its clientele. He is the author of the award-winning 2012 book 'Going Social' and his latest book is 'Getting to Like', which teaches brands large and small how to use social media for business success.

Interview By

Kiran Chetry

Kiran Chetry

Sarder TV Journalist & Former CNN Anchor

Kiran is an award-winning Sarder TV Journalist with 20+ years of experience in Broadcast Journalism.

She has worked with top media organizations including CNN, Fox News, NBC and The HuffingtonPost.com in various capacities as an anchor, reporter, co-host, commentator and analyst. She was associated with shows like "Fox and Friends", “Rock Center with Brian Williams”, “Reliable Sources” & “E! Entertainment News”.

During her career, she has interviewed many politicians, presidents, world leaders, celebrities, business leaders, and news makers. Kiran was nominated for 2 Emmy Awards for "Best Morning Newscast" while hosting CNN's American Morning. She received an Emmy for her contributions reporting the September 11th terrorist attacks.

Being a native of Kathmandu (Nepal), she is the co-founder and editor in chief of "The Nepalese-American" magazine, the first English-language magazine focusing on the contributions of Nepalis living in US.

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