Why are vision statements so important?

Horst Schulze (Author & Founding President and COO, Ritz Carlton)

Horst Schulze explains why vision statements are absolutely essential to achieving business success. According to Schulze, vision statements need to be good for all concerned including customers, leaders, employees, and society. He talks about how vision statements should be seen as the destination of a company.

Horst Schulze

Author & Founding President and COO, Ritz Carlton As founding president and COO of Ritz-Carlton, Horst Schulze established a new standard of excellence in his industry. He energizes organizations to reconnect with their service commitment. Horst is the author of Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise.

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About the Author

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Horst Schulze

Author & Founding President and COO, Ritz Carlton

As founding president and COO of Ritz-Carlton, Horst Schulze established a new standard of excellence in his industry. He energizes organizations to reconnect with their service commitment. Horst is the author of Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise.

Interview By

Vaishali Jain

Vaishali Jain

Sarder TV Anchor & Former Bloomberg TV Journalist

Vaishali has been working in the media industry & Journalism for more than 14 years. She had her own CEO talk show on Bloomberg TV India called Biz Lounge, a show that she anchored and produced. Biz Lounge explored the business aspects of each company, as well as the company's leadership, corporate culture, as well as each leader's personal side including how he/she spent their free time.

Prior to that, she worked as a Management Consultant in the finance industry in New York City. She has a Bachelor’s degree in Management with a concentration in Finance and her Master’s degree in Organizational Psychology.

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