About the Author
Mark Taffet
Former SVP & Head of Sports, HBO
Mark Taffet was in charge of HBO Pay-Per-View as its senior vice president for almost 25 years. He was responsible for all aspects of network including programming, distribution, sponsorship, marketing, publicity and operations. Current he is the CEO of Mark Taffet Media – where he does consulting and provide business advisory services to businesses in a broad range of sports.
Interview By
Cara Castronuova
Sarder TV Anchor, Television Personality and Fitness Expert
Cara Castronuova is a television personality and fitness expert. She was featured on NBC's "The Biggest Loser" as a weight loss coach and celebrity fitness trainer. Cara is a two time Golden Gloves Boxing Champion, and was ranked #2 in the nation by USA Boxing. She was featured on and in Bravo's "Top Chef Masters", The History Channel, E!, Access Hollywood, The Morning Show, on the front page of USA Today, The New York Daily News, FIOS News1, SHAPE Magazine, Self Magazine, Women's Health Magazine, and various other local, national and international publications. Cara studied Broadcast Journalism at Hofstra University, and works as a Boxing Sportscaster and Color Commentator. She is a regular fitness and health contributor to the website "Prowdr". Cara is the Founder and Executive Media Director of "Knockout Obesity Foundation", a nonprofit organization dedicated to fighting the disease of Childhood Obesity.
