What is a cause-driven organization?

Mehran Assadi (CEO, National Life Group)


Mehran Assadi provides his definition of a cause-driven organization including focusing on the why of the organization rather than the how. He discusses how National Life was able to revitalize the company by focusing on their mission.

Mehran Assadi

Chairman & CEO, National Life Group Mehran Assadi is Chairman, Chief Executive Officer and President of National Life Group. Mr. Assadi has led major growth in sales of National Life’s life and annuity products and worked to build a culture of collaboration, engagement and empowerment among employees. He joined National Life’s Board of Directors in 2009 and was elected Chairman in 2017. Before joining National Life Group, Mr. Assadi served as CMO and CIO at Provident Mutual in Newark, Delaware. A graduate of Towson University, Assadi has a Master's in Management Information Systems from the University of Baltimore.

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About the Author

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Mehran Assadi

Chairman & CEO, National Life Group

Mehran Assadi is Chairman, Chief Executive Officer and President of National Life Group. Mr. Assadi has led major growth in sales of National Life’s life and annuity products and worked to build a culture of collaboration, engagement and empowerment among employees. He joined National Life’s Board of Directors in 2009 and was elected Chairman in 2017. Before joining National Life Group, Mr. Assadi served as CMO and CIO at Provident Mutual in Newark, Delaware. A graduate of Towson University, Assadi has a Master's in Management Information Systems from the University of Baltimore.

Interview By

Vaishali Jain

Vaishali Jain

Sarder TV Anchor & Former Bloomberg TV Journalist

Vaishali has been working in the media industry & Journalism for more than 14 years. She had her own CEO talk show on Bloomberg TV India called Biz Lounge, a show that she anchored and produced. Biz Lounge explored the business aspects of each company, as well as the company's leadership, corporate culture, as well as each leader's personal side including how he/she spent their free time.

Prior to that, she worked as a Management Consultant in the finance industry in New York City. She has a Bachelor’s degree in Management with a concentration in Finance and her Master’s degree in Organizational Psychology.

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