What has led to your business success?

Danielle Chang (Founder at LUCKYRICE, LLC.)


Danielle Chang talks about a growing interest in offering live experiences rather than just virtual or online events. She discusses how her business, LUCKYRICE, is able to touch people in person through the universal language of food. She points to a growing interest in food festivals and other live events in the United States.

Danielle Chang

Founder at LUCKYRICE, LLC. Danielle is a Cultural Entrepreneur. For the past quarter of a century, she has worked across cultural industries - including art, media, fashion and food - to incubate brands into innovative companies. She is the founder of LUCKYRICE, an experiential and content production company that shines a spotlight on Asian culture through the universally appetizing lens of food and drink.

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About the Author

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Danielle Chang

Founder at LUCKYRICE, LLC.

Danielle is a Cultural Entrepreneur. For the past quarter of a century, she has worked across cultural industries - including art, media, fashion and food - to incubate brands into innovative companies. She is the founder of LUCKYRICE, an experiential and content production company that shines a spotlight on Asian culture through the universally appetizing lens of food and drink.

Interview By

Vaishali Jain

Vaishali Jain

Sarder TV Anchor & Former Bloomberg TV Journalist

Vaishali has been working in the media industry & Journalism for more than 14 years. She had her own CEO talk show on Bloomberg TV India called Biz Lounge, a show that she anchored and produced. Biz Lounge explored the business aspects of each company, as well as the company's leadership, corporate culture, as well as each leader's personal side including how he/she spent their free time.

Prior to that, she worked as a Management Consultant in the finance industry in New York City. She has a Bachelor’s degree in Management with a concentration in Finance and her Master’s degree in Organizational Psychology.

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