How Did Social Media Change Marketing?

Russell Stevens (Social Marketing Expert and Partner, Saddle River Group)

Russell discusses how social media has democratized the marketing process. He talks about how other than the development of electronic communications, nothing else has changed marketing the way social media has.

Russell Stevens

Russell Stevens is currently a Partner at the Saddle River Group in Boston, a boutique investment and consulting firm focused on corporate strategic planning, business development, capital growth and investment, and executive advisory services. Prior to joining Saddle River Group, Russell was a Partner at SS+K, a privately held marketing and advertising agency. During his tenure, SS+K developed the Livestrong advertising campaign and played a significant role in shaping the advertising strategy for Barack Obama’s 2008 presidential campaign. Russell holds a Bachelor of Science in Government from Dartmouth College and a Master’s degree in Press, Politics, and Public Policy from Harvard University’s John F. Kennedy School of Government.

VideoPlayPink
How to stay focused on your current business
IconPrene Previous Video
VideoPlayPink
What are the benefits of meditation?
IconNepre Next Video

About the Author

Russell Stevens

Russell Stevens

Russell Stevens is currently a Partner at the Saddle River Group in Boston, a boutique investment and consulting firm focused on corporate strategic planning, business development, capital growth and investment, and executive advisory services.

Prior to joining Saddle River Group, Russell was a Partner at SS+K, a privately held marketing and advertising agency. During his tenure, SS+K developed the Livestrong advertising campaign and played a significant role in shaping the advertising strategy for Barack Obama’s 2008 presidential campaign.

Russell holds a Bachelor of Science in Government from Dartmouth College and a Master’s degree in Press, Politics, and Public Policy from Harvard University’s John F. Kennedy School of Government.

Recent Interviews

See All

Full Interview – Sandy Carter

Sandy Carter Author, CEO at EQUS & CBO, Unstoppable Domains…

Watch Now linkarrow

Full Interview – Salima Bhimani

Salima Bhimani Author, Entrepreneur & Moonshot Architect Salima BhimaniDr. Salima…

Watch Now linkarrow

Full Interview – Julie Averill

Julie Averill Author & Former Chief Information Officer of lululemon…

Watch Now linkarrow

Full Interview – Vijay Govindarajan

Vijay Govindarajan Best Selling Author & Professor at Dartmouth College…

Watch Now linkarrow

NYSCI Talks

New York Hall of Science’s 5th annual Spring for STEM. The event entitled Gene Editing and the Future of Disease: The CRISPR Revolution featured a panel of experts in bioengineering and genetics who discuss the policy and ethical implications of this new technology. Watch more videos and full episode of this event here

Sarder TV ‘Street Beat’

Sarder TV ‘Street Beat’ hit the road to cover New York Fashion Week. Join host, Tracey Fitzpatrick backstage and on the runways with reports and insights from designers, business owners, models and more.
Watch more videos and full episode of this event here