Tell us about the book Cause!

Mehran Assadi (CEO, National Life Group)

Mehran Assadi, Chief Executive Officer (CEO) of National Life Group, talks with Sarder TV correspondent, Vaishali Jain, about his company’s mission, profiled in the book, Cause!, written by Jackie and Kevin Freiberg. The book provides a look into the success of this cause-driven organization.

Mehran Assadi
Mehran Assadi

Chairman, CEO & President, National Life Group Mehran Assadi serves as Chairman, Chief Executive Officer, and President of National Life Group. Under his leadership, the company has experienced significant growth in sales of its life insurance and annuity products while strengthening its financial performance and market presence. Mr. Assadi has been instrumental in fostering a culture of collaboration, engagement, and empowerment across the organization. He is widely recognized for championing a mission-driven approach to business, aligning performance with purpose and long-term value creation. He joined National Life Group’s Board of Directors in 2009 and was elected Chairman in 2017. Before joining National Life Group, Mr. Assadi served as Chief Marketing Officer and Chief Information Officer at Provident Mutual in Newark, Delaware, where he led strategic marketing and technology initiatives that enhanced operational efficiency and customer engagement. A graduate of Towson University, Assadi holds a Master’s degree in Management Information Systems from the University of Baltimore. He is known for his focus on innovation, digital transformation, and developing strong leadership teams to drive sustainable growth in the financial services industry.

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About the Author

Mehran Assadi

Mehran Assadi

Chairman, CEO & President, National Life Group

Mehran Assadi serves as Chairman, Chief Executive Officer, and President of National Life Group. Under his leadership, the company has experienced significant growth in sales of its life insurance and annuity products while strengthening its financial performance and market presence.

Mr. Assadi has been instrumental in fostering a culture of collaboration, engagement, and empowerment across the organization. He is widely recognized for championing a mission-driven approach to business, aligning performance with purpose and long-term value creation. He joined National Life Group’s Board of Directors in 2009 and was elected Chairman in 2017.

Before joining National Life Group, Mr. Assadi served as Chief Marketing Officer and Chief Information Officer at Provident Mutual in Newark, Delaware, where he led strategic marketing and technology initiatives that enhanced operational efficiency and customer engagement.

A graduate of Towson University, Assadi holds a Master’s degree in Management Information Systems from the University of Baltimore. He is known for his focus on innovation, digital transformation, and developing strong leadership teams to drive sustainable growth in the financial services industry.

Interview By

Vaishali Jain

Vaishali Jain

Sarder TV Anchor & Former Bloomberg TV Journalist

Vaishali has been working in the media industry & Journalism for more than 14 years. She had her own CEO talk show on Bloomberg TV India called Biz Lounge, a show that she anchored and produced. Biz Lounge explored the business aspects of each company, as well as the company's leadership, corporate culture, as well as each leader's personal side including how he/she spent their free time.

Prior to that, she worked as a Management Consultant in the finance industry in New York City. She has a Bachelor’s degree in Management with a concentration in Finance and her Master’s degree in Organizational Psychology.

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