What was essential to the success of the Amazon Marketplace?

John Rossman (Author & Former Amazon Executive )

John Rossman describes the launch of the Amazon Marketplace and the underpinnings of its success. He explains how trust at all levels was essential to its implementation. Rossman provides statistics on how the Marketplace is doing today.

John Rossman

Author & Former Amazon Executive John Rossman is the author of Think Like Amazon: 50 ½ Ideas to Become a Digital Leader. He was an executive at Amazon, where he launched and scaled the Marketplace business, which now accounts for more than 50 percent of all units sold at Amazon.com. He also led the enterprise services business, with responsibilities for Target.com, NBA.com, Toys R Us, and other top brands. He now heads Rossman Partners, a niche business advisory firm that helps clients succeed and thrive in the digital era. Rossman has worked with The Gates Foundation, Microsoft, Nordstrom, Target, Walmart, and many others. He is highly sought after for expert commentary regarding Amazon by global news media, such as the New York Times, CNBC, and Bloomberg, among others.

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About the Author

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John Rossman

Author & Former Amazon Executive

John Rossman is the author of Think Like Amazon: 50 ½ Ideas to Become a Digital Leader. He was an executive at Amazon, where he launched and scaled the Marketplace business, which now accounts for more than 50 percent of all units sold at Amazon.com. He also led the enterprise services business, with responsibilities for Target.com, NBA.com, Toys R Us, and other top brands. He now heads Rossman Partners, a niche business advisory firm that helps clients succeed and thrive in the digital era. Rossman has worked with The Gates Foundation, Microsoft, Nordstrom, Target, Walmart, and many others. He is highly sought after for expert commentary regarding Amazon by global news media, such as the New York Times, CNBC, and Bloomberg, among others.

Interview By

Lyndsay Christian

Lyndsay Christian

Sarder TV Anchor & Media Professional

Lyndsay Christian is a multimedia expert, host, television talent, contributor and educator. She’s a host for New York-based digital network BOLD TV, for which she co-anchors the weekly business show, BOLD Biz. She’s also appeared on NJTV News (PBS), New York’s Verizon Fios1 News, NY1 News, NBC Houston and FOX Tulsa. She’s also appeared on “The Wendy Williams Show.”

The journalist is an adjunct professor for Montclair State University’s School of Communication and Media at which she teaches students rudimentary skills of writing for various media platforms. Beyond the classroom, she has organized excursions to The New York Times and CNBC newsrooms, and the WBLS/Hot 97 studio, to expose students to the inner workings of media organizations.

Lyndsay wears an entrepreneur hat as the Chief Marketing Officer of a start-up, The Bougie Bunch Group (BB Group), a collective of four professionals who host networking events for women of color in New York City. She leads media, public relations initiatives, and event logistics.

The multitalented Houston native lends her talents to various community, corporate and social engagements as emcee, moderator, and speaker. She graduated with honors from the University of North Texas with a Bachelor of Arts in Communication Studies and dual minors in dance and secondary education. She is an active member of Alpha Kappa Alpha Sorority, Incorporated.

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