How should leaders approach the need for investment in the organization?

Tiffani Bova  (Author & Global Customer Growth and Innovation Evangelist at Salesforce)

Tiffani Bova discusses ways that leaders can get buy-in from their shareholders and corporate boards for needed investment. According to Bova, leaders need to be able to use storytelling and a strong communication style to make the case for additional investments.

Tiffani Bova Author
Tiffani Bova

Tiffani Bova is the global customer growth and innovation evangelist at Salesforce and author of the forthcoming book Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business (August 14, 2018; Portfolio), chosen by Inc. Magazine as one of four new business books you should read before the end of summer. Tiffani, a top influencer in Customer Experience, Digital Transformation, the Future of Work, and Sales, is a regular contributor to Forbes, Harvard Business Review, Marketing Matters on Wharton Business Radio - SiriusXM and Huffington Post.

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About the Author

Tiffani Bova

Tiffani Bova

Tiffani Bova is the global customer growth and innovation evangelist at Salesforce and author of the forthcoming book Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business (August 14, 2018; Portfolio), chosen by Inc.

Magazine as one of four new business books you should read before the end of summer. Tiffani, a top influencer in Customer Experience, Digital Transformation, the Future of Work, and Sales, is a regular contributor to Forbes, Harvard Business Review, Marketing Matters on Wharton Business Radio - SiriusXM and Huffington Post.

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