What is the best way for a CEO to improve trust in an organization?

Joel Peterson (Author, Chairman at Jet Blue & Professor at Stanford GSB)

Joel Peterson describes ways in which CEOs can improve the trust level among management and employees. He provides recommendations for CEOs including to create a good example to follow, nurture positive behavior and reward it.

Joel Peterson

Author, Chairman at Jet Blue & Professor at Stanford GSB Joel is the Chairman of the Board of Overseers at the Hoover Institution at Stanford, as well as the Chairman of the Board at JetBlue Airways. He has served on more than three dozen boards over the past 45 years and is the author of “The 10 Laws of Trust”.

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Tell us about your revised edition of The 10 Laws of Trust: Building the Bonds That Make a Business Great.
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Is trust a big problem in the corporate world?
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About the Author

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Joel Peterson

Author, Chairman at Jet Blue & Professor at Stanford GSB

Joel is the Chairman of the Board of Overseers at the Hoover Institution at Stanford, as well as the Chairman of the Board at JetBlue Airways. He has served on more than three dozen boards over the past 45 years and is the author of “The 10 Laws of Trust”.

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