Cheryl Strauss Einhorn is the creator of the AREA Method, a decision-making system for individuals, companies, and nonprofits to solve complex problems.
Cheryl is the founder of the decision-sciences company Decisive, offering leadership training, curriculum, coaching, and professional development services, and is an adjunct professor at Cornell and Columbia University. She is the author of the award-winning books Problem Solved about personal and professional decision-making and Investing in Financial Research about financial and investment decisions and Problem Solver, about the psychology of decision-making and Problem Solver Profiles.
Vaishali has been working in the media industry & Journalism for more than 14 years. She had her own CEO talk show on Bloomberg TV India called Biz Lounge, a show that she anchored and produced. Biz Lounge explored the business aspects of each company, as well as the company's leadership, corporate culture, as well as each leader's personal side including how he/she spent their free time.
Prior to that, she worked as a Management Consultant in the finance industry in New York City. She has a Bachelor’s degree in Management with a concentration in Finance and her Master’s degree in Organizational Psychology.
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