What is the story behind Hasbro Toys?

Alan Hassenfeld (CEO at Hasbro Foundation & Member of Board of Directors at Salesforce)

Alan Hassenfeld tells the story of the founding and growth of his family company, Hasbro Toys. He talks about how his grandfather and brother came through Ellis Island from Poland with nothing and ended up selling rags on the street and grew a business from selling pencils and hat liners to a business that does $4.8 billion dollars in sales annually.

Alan Hassenfeld

CEO at Hasbro Foundation & Member of Board of Directors at Salesforce Mr. Hassenfeld is Chairman of the Board of Hasbro, Inc., a worldwide leader in children's and family leisure time entertainment with $2.9 billion in revenues. Mr. Hassenfeld began his career at Hasbro in 1970, was appointed Vice President of Marketing and Sales in 1978, became the President of the company in 1984, and received the titles of Chairman and CEO in 1989. Mr. Hassenfeld is the recipient of the Honorary Doctor of Humanities Award from Bryant College and the Honorary Doctor of Business degree from Roger Williams University and Johnson and Wales University. Currently he is CEO at Hasbro Foundation & Member of Board of Directors at Salesforce

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About the Author

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Alan Hassenfeld

CEO at Hasbro Foundation & Member of Board of Directors at Salesforce

Mr. Hassenfeld is Chairman of the Board of Hasbro, Inc., a worldwide leader in children's and family leisure time entertainment with $2.9 billion in revenues. Mr. Hassenfeld began his career at Hasbro in 1970, was appointed Vice President of Marketing and Sales in 1978, became the President of the company in 1984, and received the titles of Chairman and CEO in 1989. Mr. Hassenfeld is the recipient of the Honorary Doctor of Humanities Award from Bryant College and the Honorary Doctor of Business degree from Roger Williams University and Johnson and Wales University. Currently he is CEO at Hasbro Foundation & Member of Board of Directors at Salesforce

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